What I do

Digital Maturity Assessment

I identify the skills and behaviours that your organisation needs to be digitally mature and successful in the digital age. 

Incorporating skills assessments, desk research and stakeholder interviews, my digital maturity audits reveal where your organisation is and identify the support and personal development your staff need.

Digital change strategy

I identify how digital can help your organisation achieve goals, implement plans and embody brand. I pinpoint planning, staffing, training, systems and data goals, engaging stakeholders throughout to get everyone on board.

I help organisations become more digitally mature. This includes creating planning processes, developing training, advising on recruitment, building teams, and designing new technology systems.

Read more about my process, to learn how I deliver digital change.

Competencies and team design 

I work with HR and team managers to design competencies and integrate them into existing frameworks or create new training plans. I design teams, create or adapt job descriptions and help to recruit new roles.

Coaching and mentoring (individuals and teams)

Digital change asks us to embrace change and try new approaches. For digital leads and senior managers, it can be particularly challenging, especially if you don’t feel confident in this area. That’s where mentor-coaching comes in. 

Regular mentor-coaching sessions  support digital leads and senior managers in implementing digital strategies, transformation plans and organisational change.. 

For teams, I use a systemic team coaching framework to engage, challenge and support your team to deliver your plans. This offers the right combination of encouragement and guidance so your team can grow, flourish and make digital maturity an everyday reality. 

Audience journey co-design

You’re committed to putting audiences at the centre of your work. But you’re not sure how to do it or where to start. Audience journey design workshops show you how. 

Through journey design, it becomes easier to see what needs to change across People-Process-Technology and why. In some cases, audience journey design workshops are the best first step in defining what change is needed in an organisation. 

We start with your audience profiles. If you don’t already have the market research, we can start with what you have - social media reports, supporter surveys, email and website statistics.

We consider what activations (or digital products) you have, like email sign-up, donation or document downloads. Then we map these activations on the pyramid of engagement where the bottom is the high volume of people at the easiest level of engagement and the top is the smaller number of highly engaged people. 

We then design how we want your audiences to engage with your organisation over time, identifying gaps and/or considering opportunities for deeper engagement. 

Workshop facilitation

Helping you get unstuck and solve problems. I use a diamond-shaped approach to generate ideas to solve a problem, prioritise them and decide which to test first. This approach works well with product or marketing campaign development as well as strategy planning and stakeholder management challenges.

Examples of client work

Transformation

RNIB
I worked with the Director of Engagement on designing a better digital and engagement operation. Through digital maturity assessment and stakeholder interviews, I designed the digital engagement team structure, created job descriptions and supported recruitment. I also facilitated departmental planning process co-design and ways of working principles, and I'm currently supporting the Directors and team in implementing these recommendations to improve engagement and lifetime value.

Brooke
I delivered digital strategy development and long-term support to the Director of Fundraising and Communications. I helped design supporter journeys, supported recruitment of new digital roles and set up engagement technology. A couple of years on, this led to creating a transformational divisional strategy built around the digital engagement funnel, redesigning team roles and structure, and supporting implementation through recruitment, planning and training.

Client Earth
I built the digital fundraising forecast and designed and implemented journeys and content to meet those targets, working with campaigns teams. We hit the targets - doubling income and increasing the number of donors (both individual and regular) - and established new ways of working through an integrated campaign where campaigns and policy teams worked alongside fundraising and marketing.

Workshops and training

Data literacy training
A client asked for a data literacy training that helps teams integrate evidence into decision-making while respecting organisational culture. I designed a full day training that addresses fear of data and helps build practical skills that complement professional expertise rather than replace it.

AI Roadmap prioritisation
I facilitated an AI roadmap design workshop to help the team and Lymphoma Action explore how AI could support their work in 2025. Working collaboratively, we reviewed their list of problems to solve and mapped potential AI projects against benefit, effort and impact on beneficiaries. The workshop resulted in a phased roadmap of AI tests for 2025 and clarity on the governance and project structure needed to implement them.

Strategy training
Over the years I've delivered training on strategy development for organisations that want to ensure their digital operation contributes to their strategy - whether that's the overall organisational strategy or a mobilisation strategy for engaging new and current supporters.