What digital maturity looks like
Julie Dodd, director of digital transformation at Parkinson’s UK, knows a thing or ten about digital maturity. I asked her for some food for thought ahead of the Digital Leadership Forum.
Why is digital maturity a good frame for looking at digital?
Assessing and tracking digital maturity gives us a clear understanding of our relative strengths and weaknesses in different areas of technological capability.
It also counters some of the misconceptions that exist around digital – where one person thinks it's all about email marketing and websites, another thinks it's all about hardware and "IT stuff", and another thinks it's all about digital services.
What does a digitally mature organisation look like?
Digital maturity looks different for different kinds of organisations, but the consistent factors include:
- Removing the digital bottleneck.
- Having digital leadership at the top table.
- A culture that is open.
- Stopping seeing digital and IT as separate areas of work.
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